Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932. In the next few years, Bata established itself as a well-known brand, manufacturing and retailing all types of footwear.
The company went public in 1973 and the Batanagar factory was set up in 1974. Today, Bata India has over 1500 stores across the country. The company also has an international presence and is present in over 70 countries.
Bata’s product range includes footwear for men, women and children, as well as accessories. The company offers a wide range of products for all occasions and budgets. Bata India is also the exclusive retailer for Hush Puppies in India.
The company’s vision is to be the most admired footwear company in India. The company’s mission is to provide affordable, high-quality footwear that is stylish and comfortable.
Bata India’s business strategy is based on the following pillars:
– Offering a wide range of products that cater to the needs of all customers
– Providing excellent customer service
– Investing in innovative technologies
– Expanding the company’s reach through an extensive distribution network
Bata India is committed to continuously improving the quality of its products and services. The company has a strong focus on research and development and has set up a state-of-the-art footwear design centre in Noida.
Bata India is also working towards reducing its environmental impact. The company has set up a solar power plant at its Batanagar factory and is working on other initiatives to reduce its carbon footprint.
Looking to the future, Bata India plans to continue expanding its presence in India and abroad. The company is also focusing on increasing its online sales and is investing in digital technologies to improve the customer experience.