Bajaj Electricals Limited is an Indian consumer electrical equipment manufacturing company based in Mumbai. It is a part of the Bajaj Group. It is one of the largest manufacturers of consumer electrical equipment in India with a presence in more than 10,000 villages and towns in India.
The company’s product range includes fans, lighting, water heaters, appliances, and engineering and project products. It has a wide distribution network with over 500 distributors and more than 6,000 dealers.
The company’s vision is to be a world-class Indian electrical equipment company. Its mission is to provide quality products and services that meet the needs of its customers and exceed their expectations.
The company has a strong focus on innovation and new product development. It has a dedicated R&D team that works on developing new products and improving existing ones. The company has also invested in setting up a state-of-the-art manufacturing facility in Pune.
The company is well-positioned to take advantage of the growing demand for electrical equipment in India. It has a strong brand presence and a wide distribution network. It is also expanding its reach by setting up new sales and service outlets.
The company is targeting a turnover of Rs. 10,000 crore by 2020. It is also aiming to become the largest player in the Indian electrical equipment market.