Incorporated in the year 1950, Atlas Cycles (Haryana) Ltd. is one of the leading bicycle manufacturers in India. The company offers a wide range of bicycles for all age groups and segments. Its product range includes mountain bikes, road bikes, city bikes, kids bikes, etc. The company has a strong distribution network with over 1,000 dealers across India. It has a manufacturing capacity of 1.5 million bicycles per annum. The company has its head office in Faridabad, Haryana and has two manufacturing plants in Haryana and Uttar Pradesh.
The companys vision is to be the leading bicycle manufacturer in India and to be the preferred choice of customers for their bicycling needs. The companys mission is to provide quality bicycles at affordable prices to its customers. The companys business strategy is to maintain its leadership position in the Indian bicycle market through continuous innovation and product development. The company is also focusing on increasing its export sales to tap the growing global demand for bicycles.
The company is well-positioned to capitalize on the growing demand for bicycles in India and abroad. In the next five years, the company plans to expand its manufacturing capacity to 3 million bicycles per annum and to increase its distribution network to 2,000 dealers. The company also plans to launch new products in the premium and luxury segments to cater to the growing demand from affluent consumers.